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Sprift27 November, 20252 min read

Your new business growth tool: Our upgraded Interactive Property Reports

Your new business growth tool: Our upgraded Interactive Property Reports
3:29

In case you missed the news, we recently launched our new Interactive Property Reports. Find out more below about why they're the business growth tool your competition doesn't want you to have... 


In 2018, we set the standard for property reporting in the UK property industry by providing the first property reports in both PDF and interactive formats, combining property-specific data with comparables in a single source. 

Since pioneering property reports, we’re proud to have become a trusted partner for thousands of property professionals. By combining property-specific data with comparables, our platform has helped professionals differentiate their services, win business and reduce transaction times and fall-through rates, providing greater transparency from the outset of the process.

Now, we’ve taken our innovation further.

Our new Interactive Property Reports are smarter, faster and more powerful, transforming reports into a formidable business growth tool. Built on our trusted Sprift platform and underpinned by the UK’s most comprehensive and reliable residential property data, the reports are designed to deliver more value than ever to both you and your clients.

AI-driven innovation is at the heart of this evolution. You can now generate property introductions with tailored USPs in seconds with just a few clicks. After selecting the audience and tone, our AI intelligently analyses the property dashboard, extracting the most compelling features to create impactful, marketing-ready content. For added personalisation, you can refine and edit the AI-generated descriptions, blending technology with your own expertise. 

The reports also bring greater clarity and local insight, with all geospatial layers from our dashboards now fully configurable within your consumer-facing reports. What’s more, to enable instant engagement, a new WhatsApp for Business integration lets consumers contact you directly from within the report.

In addition, we’re reimagining property reports as collaborative growth platforms. New partner pages allow you to feature your trusted service providers directly within the report, creating referral opportunities, strengthening partnerships and opening fresh revenue streams across the wider property ecosystem.

Here’s what Matt Gilpin, our Founder and CEO, had to say about the recent launch:

“At Sprift, we’ve never been about standing still, and I’m so proud to be sharing the first major innovation in property reporting since we launched our original Interactive Reports eight years ago. We’ve always set the standard, and consumers trust the consistency and authority of our reports. Now, with this evolution, we’re giving our customers an enhanced way to differentiate themselves and deliver added client value, by putting them at the centre of their clients’ property journey. These new reports aren’t just about better data; they’re about instant engagement, stronger collaboration and creating real growth opportunities for our clients. Accurate, reliable, and transparent property data remains at our core, but with this next generation of reports, we’re helping to shape the future of property reporting for the industry.” 

 


 

Give your business the edge 

Learn more about our property reports here or book a free demo with our team today to see how we can support your business. 

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Sprift
Instant insights. Smarter decisions. Faster deals. Sprift's powerful platform brings together intelligent dashboards, customisable reports and trusted property data.  

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