Prospect is Sprift’s tool for finding, prioritising and acting on the best property opportunities in your market. It brings together trusted property data, performance insights and practical tools to help you focus your time on the opportunities most likely to lead to new instructions.
Using over 300 data points across more than 30 million UK residential properties, Prospect highlights both on- and off-market opportunities and helps you approach homeowners, vendors and landlords with confidence.
Get up to speed, fast
Join our weekly Prospect webinars to see how the tool works in practice and learn best-practice campaign ideas. Register here.
The smarter way to win new business
Prospect helps you access opportunities in your market earlier and with more clarity. By highlighting properties and people most likely to need your services, it allows you to be more targeted in your outreach and spend less time on low-value activity.
You can use Prospect to engage with:
- Homeowners
- Home-movers
- Landlords
- Tenants
What sets Prospect apart?
Prospect is powered by a constantly updated dataset covering millions of UK residential properties. We track both on- and off-market activity, helping you spot high-intent opportunities and turn them into actionable leads before your competitors do.
With Prospect, you can:
- Identify properties likely to come to market and make contact with homeowners early
- Find homes already on the market where your track record makes you the strongest agent to deliver the best result
- Spot properties and engage with homeowners or landlords who could benefit from your services
- Access Prospect insights in the way that suits you, whether through the platform, daily datasets or direct API integration
Turning insight into action
Prospect doesn’t just help you find opportunities; it helps you act on them more effectively. By combining accurate data, performance insights and built-in AI tools, you can tailor your approach and communicate more clearly with potential clients.
Prospect helps you to:
- Show vendors why you’re the best professional for the job using transparent, data-backed performance insights
- Prioritise high-intent opportunities using reliable data rather than guesswork
- Identify on- and off-market properties within your patch that are most likely to convert
- Improve response rates by embedding Key Property Facts reports directly into your outreach
- Use AI-powered templates and smart content tools, or upload your own, to present insights quickly and professionally
Prospecting methods available in Prospect
Prospect includes several ways to target properties and plan campaigns, depending on your goals and the type of activity you’re running.
- On Market Prospecting
On Market Prospecting allows you to reach properties that are currently being marketed by other agents in your area. Using daily updated portal data and sales-cycle tracking, you can target vendors at the right stage of their journey with branded, personalised mailings. Learn more.
- Recent Successes
Recent successes allows you to create new opportunities off the back of your latest sales and lettings activity. Prospect automatically surfaces your recent instructions, completions and lets, making it easy to build campaigns around proven success. By default, campaigns target the closest properties to your listing, with the flexibility to narrow the focus or widen your reach depending on your goals. Learn more.
- Area Search
Area Search allows you to send mailings to residential properties within a selected location. It’s well suited to planned campaigns such as near-neighbour activity, sold-in-street mailings, market appraisal promotions and invitations to value. Learn more.
- Landlord Prospecting
Landlord Prospecting helps you focus on rental properties and landlords in your area, making it easier to promote your lettings or management services to landlords who may be reviewing their current arrangements. Learn more.