What is Insider?
Insider is Sprift’s local market intelligence tool, built to help estate agents and property professionals truly understand what’s happening in their market, as it happens. It gives you a clear, accurate view of listings, competitor activity and performance trends, so you can make informed decisions with confidence.
Powered by whole-of-market data, Insider brings together every listing, every change and every movement at a granular local level.
Insights that keep you ahead
Insider gives you instant visibility of your local market, helping you see beyond individual listings and understand the bigger picture. By tracking real-time activity and competitor behaviour, you can spot trends early and respond faster.
With Insider, you can:
- Understand your position in your local market
- Keep track of competitor performance and activity
- Make smarter, faster decisions based on live data
- Target opportunities using real-time market intelligence
How Insider gives you a competitive advantage
Insider provides a detailed view of your market at postcode sector and district level, helping you understand not just what’s happening, but why. These insights allow you to benchmark performance, identify strengths and weaknesses and uncover opportunities that may otherwise be missed.
Using Insider, you can:
- Analyse competitors in depth, with insights into market share, stock mix, pipeline strength and performance trends
- See who’s winning instructions, including which agents are listing the most properties by type and bedroom count
- Understand sales performance, using detailed SSTC filters to see where competitors are strongest — or where they’re falling behind
- Track market velocity, with days-to-SSTC broken down by property type and size
Turning market intelligence into action
Insider is designed to help you go beyond observation and turn insight into action. By understanding supply, demand and performance trends in real-time, you can adapt your strategy and focus on the areas that will deliver the greatest impact.
Insider enables you to:
- Benchmark your performance against local competitors to see where you’re leading, lagging or gaining ground
- Use clear supply-versus-demand indicators to understand whether your market is tightening or loosening
- Analyse property types and bedroom configurations to focus on the most relevant segments
- Monitor total stock levels and weekly changes to spot early signals of market movement
- Identify gaps and opportunities by uncovering underserved or overperforming segments